Analytics & Tracking
Know what is working.
Know what to improve.
Connect website activity with the actions that matter to your business. We help plan measurement, implement tracking and turn the resulting data into useful reporting.
Codex Collective experts
have worked with
The starting point
Better decisions start with dependable measurement.
More data is not automatically more useful. Start with the questions you need answered, agree what can be measured and check that the implementation records it consistently. Make the limits clear alongside the findings.
Capabilities
Make the numbers
mean something.
Choose the capabilities your project needs. We agree the scope and responsibilities before work begins.
Measurement planning & audits
Review business goals, existing tracking and reporting questions. Define meaningful events and conversions, with clear priorities for what needs measuring.
GA4 implementation
Configure the agreed events, key events and reporting foundations. Check collection across important journeys and document the setup for future maintenance.
Google Tag Manager
Organise tags, triggers and variables so tracking changes are understandable and maintainable. Test changes before publishing and retain a clear release history.
Conversion & event tracking
Measure actions such as enquiries, purchases and key interactions where the implementation supports them. Test completion states rather than counting every button click as a lead.
Consent-aware implementation
Review how analytics and marketing tags interact with consent choices. Coordinate the technical setup with your consent platform and agreed privacy requirements.
Reporting & troubleshooting
Build reporting around the decisions you need to make. Investigate missing events, inconsistent numbers and attribution gaps, and explain the limitations of the data.
From activity to understanding
Measure with purpose.
Report with context.
A useful report answers a business question. We connect measurement planning with implementation and validation, so the numbers have a clear purpose and their limitations are understood.
01
Start with the decisions
Define the events and conversions that help answer your reporting questions.
02
Check what is recorded
Test tracking across key journeys and consent choices, with clear implementation notes.
03
Make the findings useful
Build reporting around agreed goals and explain gaps, attribution limits and changes over time.
How the work takes shape
Clear stages.
Considered decisions.
Agree the direction, review the work and launch with a clear handover.
01
Audit
Review the website, tracking setup and reporting questions.
02
Plan
Agree the measurement approach, events and consent requirements.
03
Implement & validate
Configure the agreed tracking and check the data it records.
04
Report & review
Explain the reporting and identify what to investigate next.
Your questions, answered
Analytics & Tracking, your questions answered.
Practical details to help you plan the next step.
Yes. We can review the configuration, events, conversions, consent behaviour and reporting requirements, then prioritise fixes against the questions your business needs answered.
Yes. Scope can include setup, changes to an existing container, event implementation and testing. Access and publishing responsibilities are agreed before work begins.
We review the form or commerce journey and the available completion signals. The aim is to record successful outcomes reliably, rather than assuming a click means an enquiry or purchase completed.
No. Consent choices, browser restrictions, cross-device activity and attribution methods affect what can be observed. Reports should explain these limitations rather than imply complete coverage.
Often, yes. We review the existing website, tags and consent setup first. Where changes to forms, templates or integrations are required, the development work is scoped separately.
Keep the thinking connected
Where does your project go next?
Let’s discuss your project
Make your next move
with a clear direction.
Brand, websites, measurement and search, connected.
Tell us what needs to change. We’ll help you identify the right service, define the priorities and agree a practical next step.