Reasons to choose data analysis solutions?

Data is your most valuable asset in understanding your market and making strategic decisions. Our analytical services help you capture, analyse, and interpret this data to facilitate smarter business choices, optimise operations, and improve customer experiences.

Benefits of our data analysis services

  • Data-driven decisions: Harness data to guide your strategic planning.
  • Streamlined operations: Identify and resolve inefficiencies to streamline processes.
  • Deeper customer insights: Analyse customer data to gain substantial insight into their preferences and behaviours.
  • Secure a competitive edge: Use data strategically to anticipate and lead market trends, outpacing competitors.

Start to feel the difference

“They understand each of our project briefs and always contributes more than what we asked for. They consistently exceed our expectations which is why we will use them on an on-going basis consulting on all projects and to proactively assist wherever they can.”

Pineapple Consulting


of digital transformation efforts stem from growth opportunities (Altimeter, 2019).


of organizations have a digital transformation strategy or are working on one (PTC, 2019).


of startups have already adopted a digital business strategy (IDC, 2018).

Our analytics consultancy services

Stay ahead of the curve by consolidating your information strategy with our data science solutions, engineered to visualise actionable insights.

We guide organisations to enhance their workforce, technology, and processes, using data to refine business operations. Our pragmatic directives are informed by the marketing, legal, technical, and business sectors.

Conversion rate optimisation (CRO)

CRO is a specialised area of analytics focused on increasing the percentage of website visitors who complete desired actions, thereby improving digital effectiveness.

Customer segmentation

Employ data analytics to distinguish and comprehend varying customer groups, shaping your marketing and products to align with their preferences.

Predictive analytics

Utilise predictive modelling to forecast market trends, customer behaviour, and revenue streams.

A/B testing

Assess strategy efficacy through controlled experiments to enhance components such as webpage designs or marketing emails.

Data Visualisation

Transform intricate data into clear visual reports, enabling stakeholders to make well-informed decisions.

Sentiment Analysis

Examine customer feedback, social media commentary, and public opinions to measure customer sentiment and adjust strategies accordingly.

Harnessing targeted strategies engineered by business growth specialists

As your digital growth catalyst, we’ll provide you with targeted strategies aimed at delivering exceptional results. With us, you’ll have a dedicated partner invested in your success backed by expertise.


Our approach is centred on streamlining communication and workflows, enhancing efficiency in every aspect of our practice. The Codex Collective mentality is reactive and fluid, designed to propel you faster; allowing you to concentrate on your business while we accelerate its growth.


We integrate a holistic blend of immediate results with sustained development, delivering the depth of in-house expertise at a more economical cost. An investment that nurtures compound growth all under one strategy.


Our culture is one of innovation – as standard we pioneer new solutions to challenge the sedentary status quo. Our proprietary growth technology, such as BrandVitals™, symbolises our commitment to leading impactful changes to set new precedents.

Your digital transformation hub

Your gateway to a personalised and innovative transformation journey. Utilise our portal to consolidate communications into a single source of truth, enhancing efficiency and satisfaction. Our client portal immerses you in every project phase, from concept to completion, assuring a fully transparent experience.

Immediate access to powerful tools

Engage with our suite of analytical tools, readily accessible through the portal, designed for a thorough assessment of your digital presence. Crave deeper insights? A consultation is merely a step away.

Centralised strategy and communication

Upon joining the collective, unlock bespoke strategies in branding, advertising, and technology. Our portal streamlines direct and efficient communication, serving as your singular hub for all project requisites.

Access progress updates in real time

Monitor the evolution of ideas with continual updates on design and coding progress. All essential files and information are securely housed for effortless access.

Ongoing monitoring

Stay ahead with our regular monitoring of your website. Receive opportunity alerts for your SEO progress, Core Web Vitals compliancy, and our proprietary Brand Vitals™ analysis, ensuring your online presence remains dynamic and competitive.

Frequently asked questions about analytics & data services

For comprehensive insights into analytics and data services, including CRO, customer segmentation, predictive analysis, and data visualisation, consult our detailed knowledge base available on the transformation portal.

Can you explain how CRO will enhance my website’s performance?

Conversion Rate Optimization (CRO) can significantly improve your website by increasing the percentage of visitors who take desired actions, like making purchases or signing up for newsletters.

What typical changes are involved in CRO?

CRO typically involves changes such as modifying web page layouts, altering call-to-action buttons, and refining content to make it more appealing and effective for visitors.

How quickly can I expect to see results from CRO efforts?

The timeframe for seeing results from CRO varies, but you can often observe improvements after a few testing cycles, which might span from several weeks to a few months.

Is CRO applicable to all types of websites?

CRO is relevant and beneficial for various types of websites, including e-commerce, B2B, and informational sites, enhancing their overall effectiveness.

How will segmenting my customers benefit my business?

Customer segmentation allows you to tailor your marketing and sales strategies to specific groups, leading to improved engagement and higher conversion rates.

What criteria do you use for segmenting customers?

We segment customers based on various criteria, including demographics, behavior, purchasing patterns, and other relevant factors to create more targeted strategies.

Can customer segmentation aid in product development?

Understanding different customer segments can guide product development, ensuring that new products are tailored to meet the specific needs of your target customers.

How can predictive analysis enhance my marketing strategy?

Predictive analysis can provide forecasts of customer behaviors and preferences, allowing you to tailor your marketing efforts more effectively and strategically.

What type of data is essential for predictive analysis?

For effective predictive analysis, data such as customer demographics, past purchase history, and online behavior are commonly utilised.

Is predictive analysis beneficial for small businesses?

Even small businesses can leverage predictive analysis to gain valuable insights into customer trends and behaviors, aiding in strategic decision-making.

How frequently should A/B testing be conducted in my business?

Regular A/B testing is advisable, particularly when introducing new elements or aiming to optimise existing ones on your website for better performance.

Can A/B testing be applied to all website elements?

A/B testing can be applied to a variety of website elements, including headlines, product descriptions, images, and layout, to ascertain the most effective versions.

In what ways can data visualisation aid in understanding my market?

Data visualisation simplifies complex data, making it easier to identify trends, patterns, and key areas requiring attention in your market.

Can data visualisation be customised for different audiences?

Visualisations can be tailored to suit diverse audiences, such as stakeholders or team members, highlighting the most pertinent data for each group’s needs.

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Make informed strategic decisions, guided by industry experts who understand the challenges you face. Gain access to our proprietary tools and knowledge to unlock your business potential today.