Analytics & data services
Unlock business insights and drive strategic decision-making
Our Analytics & Data services offer a comprehensive suite of solutions designed to convert raw data into actionable insights. From Conversion Rate Optimisation to advanced analytics, we provide the tools and expertise necessary to make your data work for you.
Codex Collective experts
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Reasons to choose data analysis solutions?
Data is your most valuable asset in understanding your market and making strategic decisions. Our analytical services help you capture, analyse, and interpret this data to facilitate smarter business choices, optimise operations, and improve customer experiences.
Benefits of our data analysis services
- Data-driven decisions: Harness data to guide your strategic planning.
- Streamlined operations: Identify and resolve inefficiencies to streamline processes.
- Deeper customer insights: Analyse customer data to gain substantial insight into their preferences and behaviours.
- Secure a competitive edge: Use data strategically to anticipate and lead market trends, outpacing competitors.
Start to feel the difference
“They understand each of our project briefs and always contributes more than what we asked for. They consistently exceed our expectations which is why we will use them on an on-going basis consulting on all projects and to proactively assist wherever they can.”
Pineapple Consulting
51%
of digital transformation efforts stem from growth opportunities (Altimeter, 2019).
70%
of organizations have a digital transformation strategy or are working on one (PTC, 2019).
55%
of startups have already adopted a digital business strategy (IDC, 2018).
Our analytics consultancy services
Stay ahead of the curve by consolidating your information strategy with our data science solutions, engineered to visualise actionable insights.
We guide organisations to enhance their workforce, technology, and processes, using data to refine business operations. Our pragmatic directives are informed by the marketing, legal, technical, and business sectors.
Conversion rate optimisation (CRO)
CRO is a specialised area of analytics focused on increasing the percentage of website visitors who complete desired actions, thereby improving digital effectiveness.
Customer segmentation
Employ data analytics to distinguish and comprehend varying customer groups, shaping your marketing and products to align with their preferences.
Predictive analytics
Utilise predictive modelling to forecast market trends, customer behaviour, and revenue streams.
A/B testing
Assess strategy efficacy through controlled experiments to enhance components such as webpage designs or marketing emails.
Data Visualisation
Transform intricate data into clear visual reports, enabling stakeholders to make well-informed decisions.
Sentiment Analysis
Examine customer feedback, social media commentary, and public opinions to measure customer sentiment and adjust strategies accordingly.
Your growth plan
Elevate your business with our transformation blueprint, determine your phase, and discover your tailored strategy – are you ready to grow?
Get in touch to pinpoint your exact business position. Once you become part of the collective, you’ll receive a bespoke strategy and dedicated support from our transformation specialists. Let us provide you with the insight to overcome the challenges you face.
01
Business
ignition
Struggling with online presences and lead generation? Advertise with a converting website
- Sole trader / Start-up
- Fluctuating revenues
- Not being found online
02
Brand
ignition
Being found but not converting? Get a professional brand and enhance your customer journey
- Start-up / Small company
- Customer mistrust
- Poor customer experience
03
Business
acceleration
Reached operational capacity and lack efficiencies to scale? Optimise processes to handle sustainable growth
- Small / Medium company
- Plateauing revenue
- Antiquated practices
04
Brand
acceleration
Struggling to reach new market heights? Expand your media landscape for mass market attraction
- Medium / Large company
- Low brand awareness
- Saturated market conditions
05
Enterprise
orbiting
Lacking diversification or segmented too quickly? Align your offerings to your company vision and goals
- Enterprise
- Disconnected architecture
- Lack of autonomy
Why Choose Us
Harnessing targeted strategies engineered by business growth specialists
As your digital growth catalyst, we’ll provide you with targeted strategies aimed at delivering exceptional results. With us, you’ll have a dedicated partner invested in your success backed by expertise.
Streamlined
Our approach is centred on streamlining communication and workflows, enhancing efficiency in every aspect of our practice. The Codex Collective mentality is reactive and fluid, designed to propel you faster; allowing you to concentrate on your business while we accelerate its growth.
Investment
We integrate a holistic blend of immediate results with sustained development, delivering the depth of in-house expertise at a more economical cost. An investment that nurtures compound growth all under one strategy.
Pioneering
Our culture is one of innovation – as standard we pioneer new solutions to challenge the sedentary status quo. Our proprietary growth technology, such as BrandVitals™, symbolises our commitment to leading impactful changes to set new precedents.
Codex Collective portal
Your digital transformation hub
Your gateway to a personalised and innovative transformation journey. Utilise our portal to consolidate communications into a single source of truth, enhancing efficiency and satisfaction. Our client portal immerses you in every project phase, from concept to completion, assuring a fully transparent experience.
Immediate access to powerful tools
Engage with our suite of analytical tools, readily accessible through the portal, designed for a thorough assessment of your digital presence. Crave deeper insights? A consultation is merely a step away.
Centralised strategy and communication
Upon joining the collective, unlock bespoke strategies in branding, advertising, and technology. Our portal streamlines direct and efficient communication, serving as your singular hub for all project requisites.
Access progress updates in real time
Monitor the evolution of ideas with continual updates on design and coding progress. All essential files and information are securely housed for effortless access.
Ongoing monitoring
Stay ahead with our regular monitoring of your website. Receive opportunity alerts for your SEO progress, Core Web Vitals compliancy, and our proprietary Brand Vitals™ analysis, ensuring your online presence remains dynamic and competitive.
Frequently asked questions about analytics & data services
For comprehensive insights into analytics and data services, including CRO, customer segmentation, predictive analysis, and data visualisation, consult our detailed knowledge base available on the transformation portal.
Conversion Rate Optimization (CRO) can significantly improve your website by increasing the percentage of visitors who take desired actions, like making purchases or signing up for newsletters.
CRO typically involves changes such as modifying web page layouts, altering call-to-action buttons, and refining content to make it more appealing and effective for visitors.
The timeframe for seeing results from CRO varies, but you can often observe improvements after a few testing cycles, which might span from several weeks to a few months.
CRO is relevant and beneficial for various types of websites, including e-commerce, B2B, and informational sites, enhancing their overall effectiveness.
Customer segmentation allows you to tailor your marketing and sales strategies to specific groups, leading to improved engagement and higher conversion rates.
We segment customers based on various criteria, including demographics, behavior, purchasing patterns, and other relevant factors to create more targeted strategies.
Understanding different customer segments can guide product development, ensuring that new products are tailored to meet the specific needs of your target customers.
Predictive analysis can provide forecasts of customer behaviors and preferences, allowing you to tailor your marketing efforts more effectively and strategically.
For effective predictive analysis, data such as customer demographics, past purchase history, and online behavior are commonly utilised.
Even small businesses can leverage predictive analysis to gain valuable insights into customer trends and behaviors, aiding in strategic decision-making.
Regular A/B testing is advisable, particularly when introducing new elements or aiming to optimise existing ones on your website for better performance.
A/B testing can be applied to a variety of website elements, including headlines, product descriptions, images, and layout, to ascertain the most effective versions.
Data visualisation simplifies complex data, making it easier to identify trends, patterns, and key areas requiring attention in your market.
Visualisations can be tailored to suit diverse audiences, such as stakeholders or team members, highlighting the most pertinent data for each group’s needs.
Get in touch
Don’t let potential leads slip away
Every second not spent with us is a missed opportunity
Make informed strategic decisions, guided by industry experts who understand the challenges you face. Gain access to our proprietary tools and knowledge to unlock your business potential today.